Agent is built by a founder who's been the customer.

Every private network — every university, fraternity, fellowship, bootcamp, alumni group — has the same problem: they can't keep their member data current. The tools they use were built for sales teams, not community operators.

Agent exists to fix that. We build the infrastructure layer that makes member directories self-maintaining. Members get a directory they actually want to use. Administrators get data they can trust.

Agent started as a personal contacts app — a better address book for individuals. It worked, but the real pain wasn't personal. It was institutional. Every organization we talked to was sitting on a spreadsheet of member data that was significantly out of date, with no systematic way to fix it.

So we pivoted. We took the core technology — member-maintained profiles, granular privacy controls, real-time sync — and repackaged it as a white-label platform for network operators. The result is Agent as it exists today: a directory layer that organizations deploy under their own brand, where members keep their own data current.

Jake Price is the founder and CEO of Agent (AT Technologies). Jake studied at the University of Illinois at Urbana-Champaign and went on to work as an omnichannel product manager at Walmart. Agent is his second startup.

The idea formed in 2020 when Jake noticed how fragmented and outdated everyone's contact information had become. He built the first version as a personal contacts app, grew it to 2,800+ users at UIUC, and ultimately quit his job to go full-time on Agent. The pivot to B2B came after realizing the deeper pain was institutional — organizations sitting on stale spreadsheets with no way to fix them.

Jake is based in Chicago and leads a small team of engineers and designers building Agent.